Mario Badescu Rebrand
Fall’23
Branding | Packaging
Adobe Illustrator | Adobe Photoshop
Refresh the Mario Badescu brand and packaging to create a modern, approachable, and premium aesthetic that resonates with contemporary skincare consumers. This redesign aims to emphasize the brand’s heritage while enhancing product differentiation, highlighting key ingredients and benefits, and incorporating sustainable materials.
The pain point
The solutions
New Visual Identity & Branding
The primary goal of this rebrand is to elevate Mario Badescu's brand presence, ensuring it stays aligned with current market trends. This includes enhancing the brand identity, refreshing packaging, and incorporating more sustainable materials. Additionally, the goal is to shift from a clinical image to a more luxurious, approachable brand that resonates with today’s consumers.