Granoloid

Fall’23

Branding | Packaging | Advertising

Procreate | Abobe Illustrator | Adobe Photoshop

Objective

Design granola packaging in a way that will capture the attention of the consumer and come up with a variation and swag items that reflect the essence of the updated brand.

Process

Brainstorming

In my approach to Cascadian Granola packaging, I've focused on a design that aims to attract the attention of kids. The goal is to develop packaging with a fun, scary, and monstrous theme, ensuring it remains both captivating and interactive for the consumer.

Moodboard

Brand Analysis

The Problem

The existing problem with the current marketing lies in the absence of distinct personalities for the packaging, causing it to blend in rather than stand out in the current competitive granola market.

“My Solution”

With a strong background in illustration, I plan to bring a creative edge to this redesign by introducing a vibrant "Monster Theme" packaging concept. This design aims to captivate and engage younger consumers through its playful and interactive elements. Moreover, this approach fills a gap in the granola market, as no similar designs currently exist, making it a fresh and innovative opportunity to stand out.

Sketch

Packaging

Application

Merchandise

Social Media

Conclusion

This study aims to creatively design a "Monster Theme" line for Cascadian granola packaging to captivate consumers. By incorporating imaginative graphics, vibrant colors, and playful typography, the goal is to transform the packaging into a unique, monstrous aesthetic that stands out within the existing Cascadian product line.